![]() ![]() The actor Jamie Foxx, the socialite Paris Hilton and the soccer player Luis Suarez, for example, have all promoted new virtual currencies to their sizable followings on social media in recent months, offering legitimacy and attention to coin offerings that might have otherwise gone unnoticed. Investors have been willing to pay real money for these virtual tokens because they hope their value will go up as fast as the price of Bitcoin, the best-known digital currency, has in recent months.Ĭelebrities have helped stoke the I.C.O. They finished their fund-raising this month, just before a grand jury indicted two of the three co-founders on perjury charges stemming from a drunken-driving case.Ĭentra was one of the 270 or so I.C.O.s that have raised more than $3.2 billion this year, a 3,000 percent jump from last year’s total, according to data from Tokendata.io, which tracks coin offerings. ![]() Thanks in part to the endorsements, in just a few weeks Centra’s founders raised over $30 million from investors around the world. ![]() The boxer’s endorsement of Centra, along with a similar endorsement from the popular rapper DJ Khaled, lent a patina of credibility to a project that has ended up with more than a few problems, including a chief executive who does not appear to have been a real person and a shaky, fast-shifting business plan. ![]()
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